Betty and Bruno is a dog grooming company who sell products to help owners groom their beloved dogs. I was tasked with creating a brand identity along with creating product packaging designs for their range.
We were also told to show the brand identity in different ways, for example, creating social media content.
I chose the colour scheme black and white. I wanted to create a simple contemporary design. I chose to use bold typography and explore the use of outline text.
I first decided to design packaging for Betty and Bruno, we were given a list of items to create designs for which included:
-Shampoo
-Conditioner
-Paw Balm
-Nail Clippers
To make the different products feel part of the same brand identity, I decided to make all the designs very similar. With the brand logo at the top on a white background, underneath a black background with a title, product name and a product description. I added some patterns to make the design more interesting and added small paw icons so it is clear these products are for dogs.
For the next part of the project I focused on designing an online identity, with a website and instagram stories/posts.
I created a prototype for a website inside adobe XD. The focus of the website is to get customers to buy dog grooming products, therefore, I added a Call To Action button on the hero image saying “View Products”. I added a large hero image of the products to the right of the Call To Action.
Underneath the hero I added a Call to Action to read Betty and Bruno's reviews creating social proof and trust. I then added images of Betty and Bruno's recent Instagram posts so customers can see what has been happening within the company and easily access their social medias. Finally, I added their contact details at the bottom of the webpage so that customers can directly contact Betty and Bruno.
CLick here to view full website as a PDF
View PDFUsing After Effects I created some adverts for Betty and Bruno which can be posted on instagram as reels or stories. They can also be posted on other Social Media Platforms.
Betty and Bruno was a great opportunity to explore a range of different types of graphic design including, brand design, packaging design, motion design and web design. Giving me a greater understanding on brand identity and how customers connect with brands across different platforms.
My favourite part of the project was creating small motion designs for Betty and Bruno to post on their Instagram. I added text such as “all our products our 100% sustainable” to show differentiation from other competitors.
I also enjoyed learning about e-commerce websites, creating a products page for Betty and Bruno and virtual basket.